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For a short, while now I have been trying out a service called Gener8 that has a simple goal in mind – they will replace all the adverts you see on websites with their own and instead of the owner of the website being paid, you are.
Ethics aside about blocking adverts from websites that the owners may be relying upon to keep the website open the service itself is a pretty good idea in theory. It is your data, your browsing habits so you should be earning from it.