Short of living under a rock for the last year, I’m pretty sure you have heard all about the Olympic games and that the Paralympic games are now started and not too surprisingly there seems to be a lack of interest in it … and I’m not that surprised.
When the Olympic games become known who is hosting and the other stuff it does (am a great believer it should stay in Greece but that’s a debate for another day about IOC corruption) there is an insane amount of hype built into the marketing which successfully causes quite a lot of people to attend or watch it. The problem with this is that the Paralympic suffers from this as by the time the Olympics is over the hype is over and if it was shown before the Olympics people still would not be interested as the hype is built over the Olympics.